Miu Miu Fashion Designers Miu Miu Biography

Miu Miu Fashion Designers Miu Miu Biography

Fashion Designer Franco Moschino (1950-1994), born near Milan, Italy. Having studied art in school, he began his career in 1971 as a sketcher for Giorgio Armani, with whom he continued for the next 11 years. During this time, he contributed to the Armani collections for Beged'Or and Genny. He also worked at Cadette, an Italian company, beginning in 1976. He launched his own company, Moonshadow S.p.A., in 1983.

Moschino was charismatic, imaginative, and irreverent and was interested in pop culture. He was a whimsical designer, who rebelled against the fashion industry ("Ready to Where?") and was therefore embarrassed by his own success.

His disrepect for the established fashion business lead to several copyright-battles with other fashion houses, including Louis Vuitton and on serveral occasions Chanel. He was once sued by the House of Chanel for spoofing their perfume on a tee-shirt, which showed a television set with the words,"Channel No. 5"

Until today a part of the Moschino profits is devoted to a non-profit organisation founded by Franco Moschino. This organisation uses its assets to support various charity projects.

Since his early death, Moschino's Milan-based company has been directed by Rosella Jardini.

Moschino Website
http://www.moschino.com/prehome.asp?largh=1024&lang=eng&exp=1

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