Jimmy Choo Celebrity shoes designer shoes Jimmy Choo Biography

Jimmy Choo Celebrity shoes designer shoes Jimmy Choo Biography

As accessories editor at Vogue UK, Tamara Yeardye Mellon sensed a real demand for stylish but wearable shoes and approached Mr. Jimmy Choo, a couture shoe-maker based in the East End of London, recognised for his excellent craftsmanship.

Tamara partnered with Mr Jimmy Choo to start the ready to wear company and sourced factories in Italy to produce the shoes on a larger scale. Consequently, plans were made to open the first Jimmy Choo stand alone boutique and to develop the wholesale business throughout the fashion capitals of the world

In April 2001, the expansion of Jimmy Choo took a significant step forward wit the announcement of a new partnership with Equinox Luxury Holdings Ltd. Equinox acquired Mr Choo's share of the ready to wear business with Robert Bensoussan, Equinox's chief executive becoming CEO of Jimmy Choo. Within 3 years, the company opened twenty six new stores, (in addition to the existing four) and introduced both handbag and small leather goods collections.

This was followed by another dramatic move on 19th November 2004 with Hicks Muse (Europe) announcing the acquisition of a majority shareholding in Jimmy Choo, in a transaction valuing the company at 101 million.

With the ethos in both design and outlook remaining the same, Jimmy Choo is looking to expand which will result the opening of up to 50 stores by 2008.

Jimmy Choo Website
http://www.jimmychoo.com/pws/Home.ice

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